a memoir of etchings and wanderings
I’ve always had it in for emotional advertising; so much that I still have a folder tucked away in my hard disk that contain the few that pulled on heartstrings. During the MBA, and through my personal reading, I realised that this was a deliberate strategy by brands into making us associate with them through the emotional connect. Lately, my favourite digital media specialist wrote about this societal dimension of … Continue reading “Wish” →
To think of it, seems like only yesterday that I walked into the office of a rather unknown firm – a R & PM Edelman. I had never heard of them, not before I had begun organising internships for my public relations batch at college. By the end of the college year, in a whirl, I had interviewed with them, got selected and chose Gurgaon as a desired geography. Although … Continue reading “Time Of Our Lives” →
And it seems like just the other day when I was on the flight from Muscat to Gurgaon. A city which I had heard only evil things about – so near the big bad Delhi (as most Bengalis perceive and teach their children), where everything is ‘unsafe’, extremely expensive, impersonal and positively scary. Just the other day that I was looking for paying-guest rooms and people to stay with in this new … Continue reading “Two Years Since” →
The mush movies have often been my bane. Everything is so dreamy about them, that they feel surreal. There are a few, however that have a few thoughts, moments, words that stay with me. Such was the story of ‘What If’ Regrets have always scared me. The thought of not being able to muster the courage to say or do something at the opportune moment and spend eons thinking about … Continue reading “What If…” →
Living in the oblivion that I have, for the past goodness knows how many years, its almost like I have stopped feeling. There are moments when I laugh, others when I find myself melancholy. Some moments just pass by – without creating much of an impact. Nothing seems to have touched my heart for a long long time. This trip home was meant to be special. I had intended it … Continue reading “That Feeling” →
Ritesh Sidhwani and Farhan Akhtar have, for quite a while been making movies which appeal to audiences with absolutely ordinary, even mundane lives to break free; they have been screaming out ‘One life, live it to the fullest’. Be it the original college boys in ‘Dil Chahta Hai’, or the superbly inspiring Hrithik Roshan story in ‘Lakshya’, the musical muses in ‘Rock On!’, to the most recent of bromances in … Continue reading “Paint it Red and Blue” →
It never rains when you want it to. Life is unpredictable, as are the people who form it. That seems to my biggest problem with it. Why cannot we stay still for a while, why cannot things that have taken months and years to perfect, not rest a little for a moment – just so that one can admire the effort put into creating them. The older and the wiser … Continue reading “Time of My Life” →
This was released by Warner Bros. this morning and its been a while since I’ve experienced something so electric. However, I still cannot come to fact with the part that this is really the end.
I fear I am becoming faint-hearted. I find myself becoming increasingly affected by my surroundings, to the effect that I no longer feel happy. I am forced to drag myself around unwillingly, to work, around people, other places every single day. Change has always been something I have been terrified of. It scares me to even imagine uprooting myself from the current proximity, letting go of the few who I … Continue reading “Cowardice” →
I am in all honesty, one of the most stupid people who exist on planet earth. I believe in people and trust them to levels wherein they can hurt me deeply.I refuse to lose hope, until all energy is drained out of me.I refuse to confront, and it is understood as I am incapable of a retort.I cannot ‘draw a line’ between frienship and professionalismNot matter how much I try, … Continue reading “Stupid” →