a memoir of etchings and wanderings
I’ve always had it in for emotional advertising; so much that I still have a folder tucked away in my hard disk that contain the few that pulled on heartstrings. During the MBA, and through my personal reading, I realised that this was a deliberate strategy by brands into making us associate with them through the emotional connect. Lately, my favourite digital media specialist wrote about this societal dimension of … Continue reading “Wish” →
On Christmas day, I wanted to share a story that I came across a few days ago – and it moved me immensely. Brought to popularity this year by Sainsbury’s, this advertisement was made in partnership with the Royal British Legion commemorating the events of the Christmas Day truce in 1914. It is especially poignant due to the fact that this year marks the centenary of the First World War … Continue reading “A Christmas Story” →
To quote our CEO, videos are the future. The visual content grabs attention like no other and has the advantage of imagery as well as music – making the whole package difficult to miss and remain etched in memories of its target audiences. This is a collection of five advertisements which have left me enthralled, and I couldn’t help but add them to my You Tube favourites. “Thank You, Mom” … Continue reading “All About Ads” →